Brief: As a Graphic Designer and Art Coordinator at Uscape Apparel, I led the creation and adaptation of designs for college apparel that aligned with the individual brands and licensing guidelines of various schools. This required an agile approach to managing frequent design requests and changes, as well as careful collaboration with the licensing teams of each school.

Concept: My work at Uscape Apparel was a balancing act of creativity, communication, and compliance. The creative process began with a deep understanding of the institution's brand identity, followed by the development of designs that resonated with that unique character. Each design had to be more than visually appealing; it had to speak the language of the institution it represented.

Working closely with licensing teams, I ensured that every design met the specific guidelines and requirements of each school. This collaboration often involved navigating complex requests and making design changes on the fly, all while maintaining the integrity and vision of the original concept. The result was a collection of apparel that not only adhered to licensing standards but also captured the spirit and tradition of the institutions we served.

Programs: The Adobe Suite—Adobe Illustrator for creating detailed graphics, Adobe Photoshop for image manipulation, and Adobe InDesign for fine-tuning layout design. Additionally, I used Monday for managing the intricate workflow between Uscape Apparel's creative team and Operations team, ensuring seamless communication and alignment throughout each project.

Brief: Create a pin for students to take home that encompasses the theme of the conference.

Concept: My task was to design a pin that would capture the essence of the conference's prevailing themes: "Good News," "Witness," and "With."

"Good News" inspired me to visualize the ripple effect. Recognizing that the spread of positive news has a cascading influence, I integrated design elements that symbolized the continuous impact as it moves through lives.

"Witness" led me to reflect on our role as observers and sharers of this good news. I incorporated circles to represent our journey through life, bearing witness and sharing the gospel with others.

"With" emphasized our partnership with higher powers in spreading this message. I used the symbol of a circle surrounding other symbols to signify unity and collaboration.

The final design was a harmonious blend of these concepts, crafted to resonate with the attendees and serve as a tangible reminder of the conference's core themes.

Programs: The design process was expertly executed using Adobe Illustrator, allowing for precise crafting of vector graphics that brought the concept to life. The tools provided within this program enabled me to translate the thematic ideas into a cohesive and impactful design, suitable for the intended audience and purpose.

Brief: Design re-branding for a local coffee roaster, with a focus on minimalism and incorporating the owner's personal passion for camping into the brand's visual identity.

Concept: The re-branding project for the local coffee roaster called for a minimalistic yet personal design. In collaboration with the owner, whose life was significantly influenced by camping, I infused the brand with a touch of the outdoors. The integration of a tent as the "A" in "Canyon" emerged as a symbolic fusion of passion and profession.

The new brand image was designed to be easily translatable across various platforms, from the coffee bag to promotional materials. Beyond the main packaging elements, I extended the branding to stickers, promotional cards, and a catering menu, ensuring a cohesive and recognizable identity throughout all customer touch points.

Programs: Adobe Illustrator was my tool of choice for this project, enabling me to craft clean graphics that aligned perfectly with the brand's new minimalistic approach.

Photo credit (2 + 3): Brody O'Brien @mitchellcanyoncoffee

Brief: Create a poster for the “Does God Care About Minorities” outreach

Concept: I was asked to create a poster and social media materials for a Cru outreach taking place at CSULB. It was a week long outreach on campus with the different ministries within Cru, that ended with a panel discussion. While researching for this project, I took inspiration from modern design, but also wanted it to have a crafty feel.

Programs: Adobe Indesign, Adobe Illustrator

Brief: Design logo for Hampton Beach Summer Mission with Cru

Concept: The clients wanted a minimalistic, yet versatile logo that would look good on tshirts, stickers, journals, and any other promotional material. The bold lines symbolize the waves, since they are a beach city. The clients also wanted the year that the summer mission started somewhere on the logo since they are celebrating 45 years. This is a logo that they can use for years to come, for any medium.

Programs: Adobe Illustrator

Photo credit (1): Keri Armentrout

Social media posts for campus staff across the country to freely use.

Brief: Re-design and hand bind a banned book highlighting the reason it was censored

Concept: Oliver Twist was written to bring attention to the English middle class and a certain law that was passed called the English Poor Law. This law allowed the poor to receive public assistance if they lived and worked in the workhouses. And many times this meant their children would work there too. I used this edition of the book to draw a parallel to the way Oliver Twist grew up, and the children that brought attention to child labor laws in the United States. I also changed the name from Oliver Twist to Lost Innocence to depict the way the children lost their childhood due to working inside during the year. Inside this book there are real stories and real pictures of children who worked in these conditions. 

Programs: Adobe Indesign

Brief: Design a new evangelism tool for honor/shame cultures

Concept: Honor Restored is an evangelism tool that is focused towards honor/shame cultures. I wanted it to be a simple design, and not flashy since most people reading it are international students. All of the illustrations were designed beforehand.

Programs: Adobe Illustrator

Photo credit (1, 2): Cru

Brief: Collaborate, create + design a new theme for Bridges Conference.

Concept: Vision is a Conference for Bridges, which is the international ministry of Cru. Each year thousands of international students, come to the United States to study abroad, and many of those students get connected to Bridges. And many of these students have the opportunity to come to Vision Conference.

Programs: Adobe Indesign, Adobe Illustrator

Brief: Design a tshirt for the Aruna Project’s 5K  

Concept: The Aruna Project is a non-profit organization that helps free women from sex trafficking in India. Through the Aruna 5K he community is able to come together and fight against this injustice happening across the globe. I wanted to design something that was more minimalistic since the past few tshirts were more illustrative. As for the mountains at the top of the design, I wanted the race shirts to be localized to Chico, and I took inspiration from the Sierra Nevada mountain range.  

Programs: Adobe Illustrator

Photo credit (2): Sarah Brooks @sara_brooks14